Voice to Text
How customers search the web for information has drastically changed over the past year with a movement towards voice to text. Now, people will search by saying, “Find (Insert company type) near me.” This needs to be built into your SEO so you are not missing out on perspective customers.
Video… Video… Video
We have said this before, and now here we are again. Back in 2017, Neil Patel (a major digital marketing strategist) found that a video highlighting a product can increase the sales of that product by 144%! In 2015 Google reported that 53% of smartphone users felt more favorable about companies that have instruction how-to videos referencing their products.